Starting Your Own Hearing Clinic?

You've got the clinical expertise. Now let's build the business foundations to match.

Comprehensive support from business planning through your first year—so you can focus on being a great clinician while building a solid, sustainable business.

What Most New Clinic Owners Think About

Based on conversations with clinic owners in their first year—here's what they ask about most:

Financial Clarity

  • • "How much does it actually cost to start a clinic?"
  • • "Corporate charged $X—can I charge the same?"
  • • "Should I offer free tests or bulk bill?"
  • • "How long will my savings actually last?"
  • • "Can I afford to hire staff or should I stay solo?"

Getting Set Up

  • • "Which suppliers should I choose? Everyone's pitching me."
  • • "Do I need a website? What about social media and Google ads?"
  • • "How do I set up workflows and systems that actually work?"
  • • "HSP compliance—am I actually doing this right?"
  • • "Should I focus on everything or just one service?"

Thinking Like a Business Owner

  • • "I know I need equipment and insurance—what else do I need?"
  • • "Everyone else seems to have it figured out. What am I missing?"
  • • "Is it normal to feel like I'm failing in the first few months?"
  • • "How do I think like a business owner, not just a clinician?"

Finding Your Position

  • • "How do I compete with established clinics nearby?"
  • • "I've already chosen my location—is it too late?"
  • • "Should I do home visits, online, or wait for a location?"
  • • "How do I stand out from chains and corporates?"

Sound familiar? You're not alone—and these are all fixable with proper support.

What You Actually Get

Business planning isn't about creating a perfect document that sits in a folder. It's about working through the key areas that determine whether your clinic is sustainable—and giving you clarity, confidence, and realistic expectations from day one.

Here's what we cover together:

1. Financial Foundations

The Reality: Most people ask "Can I afford this?" but the real question is "How much does it actually cost to start a hearing clinic for MY situation?"

You'll Get:

  • Complete Start-Up Costs Breakdown — Equipment, fit-out, inventory, legal fees, HSP application, marketing, working capital. Not guesses—your actual numbers.
  • Revenue Projections Dashboard — Month-by-month modeling: How many appointments can you realistically see? What's your conversion rate? Average sale value? When will you break even?
  • Cash Flow Modelling — The part that catches most people: you might pay manufacturers for hearing aid orders in month 1, but only complete the fitting and lodge the HSP claim in month 2. Private sales might be on payment plans. Your first few months will likely be slow. But rent, suppliers, and software subscriptions don't wait. We model exactly how much buffer you need.

This isn't about creating the most optimistic scenario—it's about realistic planning so you know exactly where you stand and can make smart decisions about timing, funding, and when to expand.

2. Business Model Clarity

The Reality: Not all hearing clinics are the same. Your business model—who you serve, what you offer, how you price, what makes you different—determines everything else.

We'll Figure Out:

  • Your Target Market — Elderly? Paediatrics? Workers' comp? Each has different needs and acquisition strategies.
  • Service Mix — Hearing aids? Assessments? Home visits? Wax removal? APD? Tinnitus? Your services shape your pricing and positioning.
  • Pricing Strategy — Your cost structure is different from corporate. Free tests or charged assessments? Bulk billing or private? HSP or premium? We start with YOUR numbers, then the pricing decisions become clearer.
  • Differentiation Angle — Home visits? Paediatric specialist? Better service than chains? Community-focused? There's always an angle—we find what makes YOU the right choice.

These aren't one-time decisions—they're strategic choices that shape everything from your location to your marketing to your hiring plans.

3. HSP Compliance Setup

The Reality: The HSP system is complex, and compliance isn't just about having policies in a folder—it's about understanding the system, implementing policies practically, and feeling confident when the 6-month audit comes around.

You'll Get Education & Practical Implementation:

  • HSP System Education — Understand how the HSP system actually works, what compliance really means, and why certain requirements exist (not just "here's a policy, follow it").
  • Practical Policy Implementation — 18+ policies tailored to YOUR clinic that you'll actually use and enforce. Infection control, privacy, complaints handling, clinical governance, records management, quality assurance—integrated into your daily workflows.
  • Audit Confidence — Know what the 6-month audit involves, what documentation you need, and how to demonstrate compliance. Feel confident, not anxious.
  • Making Compliance Easier — Systems and workflows designed so compliance becomes part of how you work, not extra admin burden.

This isn't about doing the minimum to tick boxes—it's about understanding HSP properly and building practical systems that make compliance easier and give you confidence.

4. Systems & Workflows

The Reality: You can't run everything from memory and spreadsheets forever. The question isn't IF you need systems—it's WHICH systems and WHEN to implement them.

We'll Set Up:

  • Practice Management System — Choose the right software for YOUR workflow (hearing-specific vs generic, online booking, telehealth, home visits, budget).
  • Client Workflows — Booking process, appointment reminders, clinical notes, follow-ups, payment collection, records management.
  • Business Operations — Inventory tracking, supplier management, invoicing, reporting, analytics (revenue, appointments, conversion rates).

You don't need to build everything on day one, but you do need a plan for how these systems will grow with your clinic—not create more admin work.

5. Marketing & Patient Acquisition

The Reality: You'll be bombarded with vendors—website developers, SEO agencies, Google Ads specialists, social media managers. Everyone has conflicting advice and wildly different prices. You need strategic thinking, not vendor quotes.

You'll Learn to Cut Through the Noise:

  • What Actually Drives Bookings — For hearing clinics specifically (not generic small business advice). Professional website + Google Business Profile (foundation). GP relationships + local referrals (growth). Paid ads + content (scale).
  • Website Strategy — What builds trust with elderly clients? Easy booking process? Clear pricing signals? How do you make it simple without sacrificing professionalism?
  • Smart Vendor Decisions — When to DIY vs hire? What's worth paying for? How to evaluate quotes? What's reasonable pricing vs being ripped off?

Your online presence is critical—but it's a minefield. You'll learn to make strategic decisions about patient acquisition, not just "get a website up."

6. First Year Plan & Ongoing Support

The Reality: Having a plan is one thing. Having someone in your corner when unexpected challenges come up—that's what helps you build a thriving clinic from day one.

You'll Get:

  • Realistic Milestones — What success looks like at month 1, 3, 6, and 12. When to expect your first HSP audit. When you'll likely break even. When to consider hiring.
  • Regular Check-Ins — Ongoing coaching throughout your first year. Problem-solving when challenges come up. Strategic decisions when you're stuck. Confidence-building when you doubt yourself.
  • Someone Who Gets Hearing Clinics — Not generic business coaching. Not advice from someone who's never worked in healthcare. Support from someone who understands hearing clinics specifically.

You don't have to figure this out alone. That's the whole point—having support from someone who understands hearing clinics makes all the difference.

Sound like what you need? Let's talk about your specific situation.

How It Works

1

Discovery Call

Free 45-minute call—discovery for both of us. I learn about your needs and what's most pressing. You ask questions and get a feel for how I work.

I'll share advice and guides based on your most urgent challenges. No pressure, just honest conversation.

2

Custom Proposal

After our call, I'll send you a meeting summary, an analysis of where you are, and a custom proposal tailored to your specific situation.

Review it in your own time. No rush, no pressure.

3

Start When You're Ready

When you're ready to move forward, we start working together. Regular check-ins, ongoing support, and flexible arrangements that adapt as your needs change.

I've got your back through the whole process.

Investment

Start-up support is structured around what you need—not a fixed package that might not fit your situation. Some clinics need comprehensive support across all six areas. Others need financial planning but can handle their own marketing. Some want intensive support for the first 3 months, then quarterly check-ins.

What Influences Your Scope?

  • How much you've already done — Have you drafted a business plan? Do you have a location? Is HSP already sorted?
  • What you can handle yourself — Comfortable with tech and systems? Marketing savvy? Or do you need support across everything?
  • Timeline and urgency — Opening in 3 months vs 9 months changes the intensity needed.
  • Ongoing vs project-based — Do you want monthly coaching for a year, or concentrated support for 3 months then done?

Typical Investment Range

$1,500–$2,500

per month (excl. GST)

Most start-ups fall in this range depending on scope. Lower end if you're doing some areas yourself. Higher end for comprehensive support across all six areas.

Flexibility & Transparency

  • No lock-ins — We review arrangements regularly to make sure they still fit your needs
  • Flexible payment arrangements — We'll find a structure that works with your cash flow
  • Open conversations — All I expect is transparency. If something's not working, we talk about it and adjust

HSP Compliance Package Add-On

If you're doing most of the business planning yourself but specifically need the HSP compliance documentation and audit prep sorted, that's available as a standalone package.

$1,500 (excl. GST)

6-Month Audit Preparation Package

See the HSP Compliance page for full details on what's included.

Let's Be Honest: What to Expect in Year One

❌ Myth: "I'll be profitable in month 1"

Reality: Most clinics break even around month 12. That's normal. You're building a client base, establishing referral relationships, and investing in growth. Profitability takes time.

❌ Myth: "Clients will just walk through the door"

Reality: Building a client base takes consistent marketing and referral-building. You're competing with established clinics who've been there for years. It takes time to build trust and visibility.

❌ Myth: "I've been a clinician for years—running a business should be easy"

Reality: Clinical expertise and business expertise are different skill sets. Things take longer than you expect, and there's always something unexpected that comes up. Having someone in your corner who understands hearing clinics—someone you can run things past when you're not sure—makes a real difference. It's not about not being capable; it's about not doing it alone.

What Success Actually Looks Like at 12 Months:

Financial Confidence

You know your numbers. You're not panicking about cash flow. You're making informed decisions about growth, hiring, and expenses.

Systems That Work

You're not drowning in admin. You've got workflows that make your life easier, not harder. HSP audits don't scare you because you're already compliant.

Growing Sustainably

You're building a client base without burning out. You're enjoying the clinical work. You're thinking about year two with excitement, not dread.

Confidence in Decisions

When challenges come up (and they will), you know how to problem-solve. You're not second-guessing every decision or googling "how do I..." at midnight.

Questions Start-Ups Actually Ask

Ready to Build Your Clinic with Confidence?

Book a free 45-minute discovery call. We'll talk about where you're at, what's keeping you up at night, and whether we're a good fit. No pressure, no obligation—just honest conversation.

Already established and need support? Explore services for existing clinics →